OpenAI and Intuit bring their financial apps to ChatGPT

OpenAI and Intuit have signed a multiyear partnership to bring Intuit’s financial applications directly to ChatGPT. The agreement includes an investment of more than $100 million so Intuit can use OpenAI’s most advanced models in its products.

Intuit is the company behind TurboTax, Credit Karma, QuickBooks and Mailchimp. Its tools help consumers and businesses with taxes, credit, accounting, payroll and email marketing.

What’s coming to ChatGPT

Intuit’s applications will soon be available inside ChatGPT. The idea is to let you check financial information and take certain actions without switching platforms, always within the features Intuit enables.

For consumers, this could include:

• Receiving credit product recommendations based on their financial profile.
• Getting more accurate answers about taxes.
• Calculating an estimate of their tax refund.
• Connecting with tax preparation experts.
• Receiving suggestions to improve their financial situation.

This is not just about asking questions. The integration is designed to connect conversations in ChatGPT with tools that can carry out personalized financial actions.

More AI for Intuit’s products

The agreement also expands the use of OpenAI’s models within Intuit’s platform. These models will help power AI agents, meaning systems capable of completing specific tasks with less human intervention.

Planned uses include cash flow forecasting, tax preparation and payroll management. Intuit says these features will operate under its existing privacy, security and responsible AI controls.

For businesses, the technology will be able to analyze financial data in real time and provide recommendations to:

• Improve cash flow.
• Automate customer follow-ups.
• Create more effective email campaigns.
• Increase revenue and profitability.

Intuit will also continue using ChatGPT Enterprise to help its employees work more productively.

What changes for you

If you use TurboTax, Credit Karma, QuickBooks or Mailchimp, the most visible change will be the ability to access some of their features from ChatGPT. For example, you could ask for guidance on a tax refund or check credit options and receive an answer based on your financial data, as long as you authorize the necessary access.

That also makes it more important to understand what information you share. Financial services handle sensitive data, so the usefulness of these features will depend as much on the accuracy of the models as on the permissions, controls and limits OpenAI and Intuit put in place.

The partnership adds to OpenAI’s strategy of integrating external services into ChatGPT and its network of more than one million business customers. For now, the new experiences have only been announced as coming soon. You will have to wait for specific availability, the features included and the countries where they can be used.