Google expands Pomelli, its AI tool for brands and websites

Google is expanding Pomelli, its AI tool for small and medium-sized businesses, with features that let you define a brand identity, create visual guidelines and design websites through Google Labs.

The update adds agent capabilities: instead of generating individual assets בלבד, Pomelli can help you build a shared foundation for all your business content.

An AI-assisted brand identity

The central feature is Business DNA, Google’s name for each company’s brand identity. To create it, you can upload documents about your products and photos, or talk to the agent to explain how you want your business to look and communicate.

Using that information, Pomelli brings together elements such as visual style, colors, fonts and the types of images that fit the brand. The idea is for future assets to maintain a consistent appearance, even when you create them for different channels.

Google introduced Pomelli last year in Google Labs to help small and medium-sized businesses create content that follows their identity. According to the company, it has since generated millions of product photos, social media campaigns and ads.

Two new ways to use your brand

Once the identity is defined, Pomelli adds two main features:

• Brand guidelines: generate visual guides with customized images, company fonts and colors.
• Websites: design and launch a complete website in just a few clicks.

This could be useful for a business that already has scattered photos and materials but no design team. It may also help someone starting from scratch who needs to create a recognizable identity before launching their products.

What changes for you

Until now, a content generation tool could help you produce an image or an ad. With these features, Pomelli is trying to maintain your business context across more tasks, from choosing colors and typefaces to preparing a website.

That does not eliminate the need to review the results. A brand identity also depends on decisions that AI can misinterpret, such as the tone you want to use with your customers or the information that should appear on a page.

Pomelli remains available as a Google Labs experiment, not as a general Google product. The next thing to watch is how much control it offers over generated materials and whether the websites it creates can be edited in enough detail for real businesses, beyond a first version.